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Abu Dhabi Office
T: +971 (0) 2 641 9914
F: +971 (0) 2 641 9915
M: +971 (0)50 616 4847
P.O.Box 75858,
Abu Dhabi, UAE.


All Embrace Arabia cultural consultants possess considerable knowledge and information in training junior, senior and middle management across all sectors and industries. Our team consists of intercultural professionals as well as UAE country experts who can foster a deeper and more incisive understanding of the intercultural issues in UAE.

Ali Alsaloom

Ali Alsaloom
Is an Emirati National from Abu Dhabi, United Arab Emirates, who has chosen to live his life differently than most. From an early age, Ali's passion for travel and his interest in cultural studies was ignited by his opportunity to travel with his father, an academic and avid traveler.

Heike Moeckel
Heike Moeckel found her destiny in Arabia. Born and raised in Germany, she graduated in political science and was a news journalist before she found her second home in the Middle East. Heike has lived and worked for 15 years in Egypt and the UAE and became a tourism professional as a guide, trainer and consultant. Heike has embraced Arabia with her heart and soul and is keen to assist others to do the same.

Heike Moeckel

Asma Al Tajer

Asma Mohammed Al Tajer
Known for being an active member of student activities and community work in Zayed University where Asma Mohammed Al Tajer studied her Bachelor’s Degree in Family Sciences that emphasized on leadership skills and social and community development.


I attended the WIAD function addressed by Mr. Ali Alsaloom on the topic -“The Gulf: It’s People & Culture”. This is my 20th year in the UAE, a country I love very much & feel so safe and happy to be in. However, I had never really been initiated into the true unadulterated version of its history, culture & religion, & finally, the year we hope to retire & go back to Sri Lanka, I live to learn through Mr. Ali.I was spellbound by his presentation. Mr. Ali is truly an ambassador for the Gulf. His presentation was articulate, informative & liberally laced with humour. His personality was one of great charm. He lived & breathed his subject matter & imparted his knowledge & experience leaving 80 odd ladies thirsting for more.

Rohini Seneviratne, Abu Dhabi, UAE

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Latest News

August 2014
Ali Al-Saloom: "I am not a counselor tourist and media"--- we know tour guide culturally prominent lecturer and a professional, but his name has become a recent falls between software providers, it puts his own programs and ideas formulated and produced even see the light after the effort, has been overlooked in the new platform of Ramadan "paths" on the channel Abu Dhabi Emirates. ...

July 2010
Ali Alsaloom is going to be live on air at the Dubai today show with Jessica Swann on Dubai Eye on Thursday, 22nd of July 2010 from 10:00 to 12:00. Tune in to the show at 103.8 Dubai Eye. You can join in the conversation and call on 4231010, sms to 4001, follow the show on twitter #dubaitoday or @ dubaitoday1038 ...


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