change, economic optimism and certainly diversity have shaped
the character of the UAE. Anyone living and working here would
be wise to take the opportunity to embrace the potential of
this life experience by appreciating and understanding more
about the society and culture of thepeople living in this
Founder, Embrace Arabia
As a teacher and cultural guide to the UAE, Ali Saloom is first-class. For BP employees in Abu Dhabi, his sessions have been hugely effective in transferring knowledge about Emirati culture and history, delivered in an engaging and entertaining style.